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On Screen Advertising
Why Cinema

Impact

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No other medium can rival the Impact of Cinema. Sitting in a Darkened auditorium, the audiences full attention remains on the big screen throughout.

Exclusivity

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Unlike television, no one can swap channels or escape for a Break during Cinema.

Localised Approach

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Convenience to select the target market, Local regional or national depending upon the their needs.

Captive Audience

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Independent research concludes that such a captive audience produces advertising recall that is up to five times greater than that elicited by television commercials.

Early Adopters

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Cinemagoers are trendsetters and opinionformers, preferring to see films on the big screen rather than waiting months to watch them on video or television.

Involving Experience

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Going to the cinema is a planned activity and nearly half the audience decides which film to see at least a week beforehand. Cinemagoers dedicate their own time and money to this experience, making it one of the most personal choices with regard to media consumption.

Party Composition

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Cinema going is a shared experience, with the average group size being 3 or more people*. This generates a collective audience reaction, as cinemagoers respond in equal measure to the commercials features.

Leisure Time

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Cinema going is an act of escapism, designed to provide pure enjoyment. As a result, the mood of conviviality and anticipation renders the cinemagoers far more open to the message of the commercials.

Rebirth of Indian Cinema

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In past half decade, Indian cinema has experienced huge traffic again. Thanks to block busters & new culture Multiplexes , which added new meaning to Indian cinema.

Daring

Everonn
cinema provides advertisers with a unique opportunity for exhibiting creative executions exclusively targeting 15 -18 audiences.