- Easy to consume: You don’t have to make an extra effort to entertain yourself
- Ambient Medium : Encompasses the audience
- Local Medium : Radio is a local medium
- Provides a good platform for area-specific campaigns
- Reminder Media : Here radio helps the ad-messages by reminding the people at the right time & place
- Clutter Breaking : Radio helps in breaking the clutter for any advertiser as ad-avoidance is very low in this medium
- Captive Audience : A Radio listener develops an inbuilt habit of listening it
- Innovative : Can generate quick response of any campaign
- A Good Partner : It travels with the audience, wherever he/she goes all the time
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